20 February, 2012
Jim Edwards
Business Insider
17th February 2012
Facebook sells about $1 billion of advertising every quarter and it’s still growing, putting it on course to sell perhaps $5 billion or more in ads in 2012.
But what are the limits to its growth?
TBG Digital View full article
20 February, 2012
Charlotte McEleny
New Media Age
17th February 2012
Alongside a self service ad platform Twitter launched last week, the company also has a brand advertising platform, available to agencies and brands. new media age got an early look at the platform.
Following today’s announcement, View full article
20 February, 2012
Charlotte McEleny
New Media Age
14th February 2012
The European Forum for Responsible Drinking (EFRD) has launched a campaign to help educate the industry on regulatory codes for alcohol brands but experts argue that greater industry-wide collaboration and transparency would help marketers keep View full article
17 February, 2012
Take targeted action through Facebook.
You can now engage customers based on their Facebook activity – using additional targeting tied into what users read, watch and listen to.
How does it work?
Facebook has rolled out action targeting in beta which gives us View full article
9 February, 2012
E.B. Boyd
Fast Company
8th February 2012
A fracas emerges over the fact that not all daily Facebook users visit the company’s website. Advertisers tell us why that’s missing the point.
A fracas erupted on Tuesday over the number of Facebook’s actual daily average View full article
There is a growing belief across the media sector that social media advertising could displace more traditional forms of advertising and has the potential to drive additional revenue streams. TBG’s own experience has shown that effective social media advertising requires new technology and a mindset that embraces a new approach and methodology.
Simon Mansell
CEO TBG Digital
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